Senior Brand Manager

About Us

At Accolade Wines, our purpose is to enrich everyday moments. As one of the world’s leading wine companies, our award-winning portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, House of Arras, Mud House, Jam Shed and many more.

About the Role

As our business continues to evolve, the Senior Brand Manager will be responsible for the design and execution of our strategic agenda across the business to enhance commercial growth. The role will also have two direct reports to align and support with company targets across the ANZ region. 

We have 2 roles available, permanent full time and a 12 month fixed term contract. Whilst the role is based in Sydney, we are open to considering Melbourne as an alternative location, based on our hybrid working model.

Your Key Accountabilities

• Develop strong activation and integrated activity plans  
• Create and implement portfolio strategies and channel development guidelines
• Drive and manage performance against commercial targets
• Communicate brand standards, strategy and marketing programs to key stakeholders (internal and external)
• Partner with revenue management function to monitor and recommend pricing strategy
• Analyse financial data, understand our key consumer insights and consumer challenges
• Own the A&P budgets and input into regional long-term forecasting
• Lead the monthly brand performance and health reviews, via tracking and reporting
• Lead the commercialisation of NPDs including supporting category rationale and sell in tools
• Monitor market trends, and undertake competitor activity review

What You'll Bring

• Excellent verbal and written communication skills
• Strong commercial acumen with a strategic mindset to look for innovative ways of increasing Accolade Wines market presence
• Project Coordination/Management experience
• A proven ability to present to large groups (or willing to be coached on presentation skills)
• Proactivity, excellent organisational skills and an ability to lead a portfolio
• High level attention to detail & accuracy
• Ability to prioritise workload aligned with excellent time management
• Understanding of P&L, spreadsheets and interpreting market data
• Strong experience in a consumer marketing environment
• Leadership experience (ideal)

Your Benefits

• Wine allowance and access to unique wine specials
• Flexible working (Remote working options available)
• Loyalty Leave
• Accolade Wines Anniversary day off
• Go Beyond Day - making a different in your local community
• Access to an extensive online learning library
• Annual Flu Vaccination Program
• Employee Assistance Program
• A focus on your personal development and career growth

Want to know more about us?

https://www.youtube.com/watch?v=B4FpY8jHH_g

For more information, please contact Emma.Love@accoladewines.com

Apply today!

Accolade Wines is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports diversity and sustainable initiatives.