Brand Manager

Date: 22-Jul-2021

Location: Sydney, Australia

Company: Accolade Wines

Enrich Your Everyday

At Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands. It goes without saying that everything we do as an organisation and as individuals is in service of fulfilling this purpose.

As one of the world’s leading wine companies, our award-winning portfolio includes loved brands such as Hardys, Grant Burge, St Hallett, House of Arras, Petaluma, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.

The driving force behind our business is our people, their expertise, their passion and their professionalism. With over 1,400 dedicated employees in Australia, the UK, Europe, Asia, South Africa, New Zealand and North and South America, it is our teamwork that sets us apart.

About the role

Reporting to the Head of Marketing, Premium & Sparkling you will strategically manage the regional development of your brand/s with a long-term vision, whilst also ensuring the delivery of short, medium and long term brand equity, market share and profitability via the production of brand & business plans.

Key tasks of the role include:

•    Input into the development of global brand strategies and plans, ensuring all regional input is captured
•    Lead the development of annual regional brand and integrated activity plans
•    Efficient management of brand A&P budgets
•    Development of strong regional activation plans (aligned to global strategies/plans)
•    Assist in setting market and channel strategy development guidelines, especially as it relates to setting distribution targets by tier/varietal/price point/channel
•    Assist in communication of brand standards, strategy and marketing programs to key stakeholders (internal & external)
•    Monthly brand performance and health reviews, tracking and reporting
•    Measurement and Evaluation (M&E) of all key brand activity
•    Commercialisation (building sell in, launch and activation plans) of global NPDs
•    New product development (input on global brands), including supporting category rationale and sell in tools
•    Input into regional long term forecasting
•    Assist in setting allocations strategy (strategic allocations by market consistent with brand plans)
•    General brand related administration not assigned to a service department within marketing
•    Website content management and maintenance/administration
•    Preparing tasting notes

About you

To be successful in this role, you will possess:
•    Bachelors Degree – Qualified in Business, Marketing or related discipline 
•    Wine knowledge & passion
•    Minimum two years’ wine industry experience (marketing experience in a wine related capacity an advantage)
•    Contact / direct experience in a sales role


Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

Sound like your kind of drop? Apply now.
With respect, no recruitment agencies please.